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Encouraging Intercultural Understanding and Empathy in a Multicultural World: Shifting From Mythopoetic Paradigms in Film Screenwriting

Image source here

Image source here

During the ICD Annual Conference on Cultural Diplomacy 2012, Dr. Nic Theo, Lecturer at the Media Department of the Faculty of Informatics & Design at Cape Peninsula University of Technology in Cape Town, South Africa presented his ideeas about encouraging Intercultural Understanding and Empathy in a Multicultural world starting from rethinking the Hollywood movie industry and the stereotypical images that it promotes.

"In an attempt to assist film-makers in multicultural societies such as South Africa to transform their world in meaningful ways through 
culture and the art of film, we must consider ways in which storytelling and film-making can drive transformative cultural change
 without merely putting more images of ‘different’ cultures on or multiplying narratives about marginalised-people-in-protest, which so 
easily becomes commodified to feed the global news and entertainment machine."

"The Hollywood foreign drive towards a global cinematic industry has problematically resulted in the decline of national film industries 
through the colonising of local markets, audiences and businesses (Nicoli, 2008), and in the process, the “American Dream” has
been presented as universal. Narratives of this 'Dream' are, of course, largely initiated and constructed by Hollywood 
screenwriters who are often represented as creative sprits driven by passion for the story. The reality is somewhat different (...)"

To read more click here

Center for Cultural Diplomacy Studies Publication
Institute for Cultural Diplomacy


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We are the Blogsphere Team of the Institute for Cultural Diplomacy. We are the interactive part of the web resources of ICD. We spread culture and mutual understanding among cultures through blogs.


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The London Art as Cultural Diplomacy ConferenceAugust 21st, 2013


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