During the ICD Annual Conference on Cultural Diplomacy 2012, Dr. Nic Theo, Lecturer at the Media Department of the Faculty of Informatics & Design at Cape Peninsula University of Technology in Cape Town, South Africa presented his ideeas about encouraging Intercultural Understanding and Empathy in a Multicultural world starting from rethinking the Hollywood movie industry and the stereotypical images that it promotes.
"In an attempt to assist film-makers in multicultural societies such as South Africa to transform their world in meaningful ways through culture and the art of film, we must consider ways in which storytelling and film-making can drive transformative cultural change without merely putting more images of ‘different’ cultures on or multiplying narratives about marginalised-people-in-protest, which so easily becomes commodified to feed the global news and entertainment machine." * "The Hollywood foreign drive towards a global cinematic industry has problematically resulted in the decline of national film industries through the colonising of local markets, audiences and businesses (Nicoli, 2008), and in the process, the “American Dream” has been presented as universal. Narratives of this 'Dream' are, of course, largely initiated and constructed by Hollywood screenwriters who are often represented as creative sprits driven by passion for the story. The reality is somewhat different (...)"
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