By Ludmila Vávrová, Institute for Cultural Diplomacy.
JR is a French street artist who performs anonymously. Having started out as a graffiti artist, he never thought he could have changed the world, but has since become successful in this endeavor due to his unique “InsideOut Project.“ JR´s work has not gone unnoticed, and he was even awarded the 2011 TED Prize. You can watch his inspiring TED speech here, where he explains how can art change the world.
“InsideOut Project” is about using black and white photographic large format portraits to share the untold stories and images of people around the world. The portraits can be placed everywhere, from an abandoned building to a train or bridge, and all types of people are used as models.
JR´s latest project, entitled ”Women Are Heroes” focuses particularly on depicting women, especially women dealing with problems such as violence, oppression, or war.
Be the change!
I was able to experience JR’s work for the “InsideOut Project” firsthand when last year I was portrayed in black in white in the main city square while in France. Once the portrait was showcased and after seeing my face in large print, I experienced that indescribable feeling where you realize that you can be the change.